A Press Release is an Ideal Way to Attract Publicity
Editors rely on your press release for fresh, relevant news that they can’t find elsewhere. The reason for writing a press release is to entice editors to want to know more about you and interview you for a story; or for potential customers to learn about your product or service and purchase from you, or simply to educate the public about a new local coffee shop or brewery!
Many of the sites listed here allow you to post your press release for free. Others offer free, silver, gold or platinum pricing. Go with the free sites initially and get a sense of what’s working before you spend a bunch of money on a service like PR Web. Be sure to read all the small print entirely before committing. There are hundreds of sites you can submit to, however, the ones I’ve listed here are popular and reliable. For ease of reading, I eliminated ‘www’ and domain names are not case-sensitive.
There is no one site better than any other. There are no guarantees that if you post your press release to one of these sites that anyone will pick it up and re-run it. It’s up to you to write a press release that people will want to read and share!
Write a Compelling, Attention-Grabbing Press Release
If you have a story to tell, tell it to the media with compelling, memorable and persuasive words. Everyone loves a story, unless of course, it’s a boring story with no plot, no plan, and no movement. So, jazz it up! Use your press release to talk about why your product or service is big, bigger, best; unique or one-of-a-kind, timeless or classic–whatever it is, tell it in a way that the person reading it wants to know more.
Begin with an attention-grabbing one-line heading. Follow it with a one or two-line sub-heading. Open your first sentence with a hook that will leave an editor hoping for more, more, more. Make them taste, feel, smell whatever you’re selling. Add three paragraphs of content, including one with a quote from an industry source or a very satisfied customer who worships the ground you walk on.
Your last paragraph must include complete contact information; leave nothing out; don’t make your readers guess where you’re located or how to contact you. Make it easy.
Always end with your About Us statement, also known as your ‘boilerplate’. It should be the same paragraph in every press release you write over the next few months and it should mirror your About Us content. Your boilerplate should be one paragraph with four to five sentences.
The entire press release should fit on one page. If it takes two pages, edit it down because you’ve included too much information. If it’s too long, that probably means you need to write two press releases with two completely different hooks.
Here are Links to Press Release Sites
Do a bit of research and decide which company might work best for you.
If you need help writing your press release, please contact me at www.33Words.us or call me at 303-478-7863. I’d be glad to help.