Publicity and Social Media Strategy Services
Content Creation, Blogs, Newsletters
I hold a B.S. degree in Business Marketing from the University of Colorado, a certificate in Entrepreneurship from the Deming Center for Entrepreneurship at CU and three Certificates in Social Media Management. Please click on any of the links to verify my certificates.
Colorado Free University Certificate of Completion
Boulder Digital Arts Certificate of Completion
CFU Social Media Manager Certificate
Colorado Free University Certificate of Completion
- Publicity and Digital Marketing Services
I offer two main types of services: Publicity and Digital Marketing Strategy; some of my clients just want to land on the cover of a fantastic magazine while others need help with their Social Media Strategy, content creation or management of the entire social pipeline.
Publicity and Social Media exposure are vital to the success of every business. Much of how we conduct business these days happens in cyberspace and even the heavenly newswires need to be fed a constant stream of information in order to keep their site fresh and their fans happy.
The first and best way to get noticed by the media is to write a Press Release (PR).
To get started with a PR, you can either hire me to help you write a PR or write one of your own with a little help from Google. Once it’s written, one of the quickest ways to try to get publicity is to send it to the media (TV, newspaper, magazines) via email or a newsletter mailing program. Your goal is to have the editor read your press release and decide to write a feature story about you in their magazine! Take the time to write a compelling press release so that the media will want to tell your story.
Another way to get attention is to call–yes, on the phone–the publication you’d like to be featured in. If you get a live person ask them for the email address of the appropriate editor to send your press release to.
You can also file your press release on several of the online PR sites. Check out my Online Press Release Distribution Sites on how this works.
- Digital Marketing Strategy
It takes a few conferences to dial in your digital marketing strategy. We craft a plan for your social strategy to reach, engage and inspire fans and future customers, based on your product or service, your demographic, your budget, etc. We continually refine the strategy.
It’s imperative that you have a robust website and social profiles on key platforms: Facebook, FB Business, Pinterest, Instagram, Twitter, Google My Business and probably even a YouTube or Vimeo channel. Everything you do in the social media world should direct fans back to your website which is the repository for all of your information.
Once you know the strategy, you’re free to either follow our plan on your own or work with me on Content Creation.
- Creating Social Posts and Content
Content Creation is the ability to write SEO optimized posts and ‘feed’ the content into social media platforms in the form of posts, tweets, images, links, videos, etc. When I create content for you, I make sure that it’s tagged/linked/optimized and able to engage, inspire and increase your fan base. My goal with content creation is not necessarily to gain ‘likes’. My goal is to increase ‘Reach’ and social engagement through shares, comments and links. (Note: I often use Hootsuite which is a social media scheduling platform which allows the user to post to 20 sites simultaneously.)
Facebook’s algorithm is such that only about 10% of your fan base actually see your daily posts. The only way for the majority of your fans to see a post is to either ‘Boost’ it or ‘Promote’ it on Facebook. In this way, more of your fans will see it and more of them will have an opportunity to ‘share’ it. When a post is shared to a fan’s network, your ‘Reach’ increases exponentially. So, even if you only have 250 fans, it’s possible for millions of users to see your post due to ‘Social Sharing’ and that’s known as a viral post.
- WordPress
I have WordPress experience and know my way around the Dashboard and Back Office a bit and can give you tips on how to optimize your pages. I’ll refer you to a WordPress expert for the tough questions.
- Blogs
We can talk about Blogs which are short, informative articles on a variety of topics that you include on your website. I can either write blogs for you or coach you on how to write a great blog and also to optimize it to get noticed by Google.
- Newsletters
I offer a newsletter service. can help you set one up from scratch or provide content for your already existing newsletter.
Most of my clients manage their LinkedIn profiles on their own and post when the content is business in scope and newsworthy.
- Images
I generally share client images via Dropbox or Google Photos.
Let’s Get Started
If you’ve read this far, you’re interested in Publicity or Digital Marketing Strategy, so lick the green button and schedule a free call with me.
Rant, run and download your ideas by me and let’s see how I might help and how we feel about the possibility of working together.
Still reading? Call me at 303-478-7863.
I’m an independent business owner in Louisville, CO and have excellent references and recommendations from current and past clients.
Cheers~~Jules Marie
