Get Smart with Social Media Training
Choose a Social Media Training Workshop and #GetSmart today! All workshops are held via Zoom and are billed via PayPal.
What Social Media Platforms are Best for my Business to use?
This workshop unpacks the pros and cons of using the most popular social media platforms and will help you decide where to focus your marketing efforts. We’ll discuss Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google Business Profile. You’ll have a clear understanding of where to spend your time and money most effectively when creating your online marketing strategy. You’ll leave feeling comfortable and confident using these platforms to promote your business, product and service online.
What is my Social Media Marketing Strategy and How do I Manage it?
A successful digital marketing strategy is a must in today’s online world. Your strategy helps validate your brand, builds a strong presence, ensures your business goals are supported, allows for creativity that resonates with your target market, and maintains consistency in your posting. Your strategy should result in more likes, more shares, more traffic and more conversions. Online scheduling platforms like Later, Hootsuite and Sprout Social are the go-to way to manage your online presence and will save you hours of time.
Get noticed online with Robust, Compelling Content for your Social Media Platforms
Consistent posting to social media platforms, and engaging with other profiles, must be part of your digital marketing strategy. In this workshop, we’ll discuss why you want and need to create compelling, attention-grabbing content that will inspire and engage your audience. What do you know that your fans don’t? Write about it! What’s new in your business and how will it impact your readers? Tell them! What inspires you? Post about it! We’ll also discuss how to source copyright-free images, how to follow trends, and how to be an excellent storyteller!
What are the Benefits of Having a Blog on my Website?
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more you blog, the more content the search engines have to crawl and index. A blog with useful content shows your audience and customers that you are a trusted source and is an ideal way to start conversations. Blogs also offer evergreen content for your site which you can share with your social networks. Blogs are also an excellent addition to include in your company newsletter. Blogs are a stage to showcase your products and services with how-to’s, DIY ideas, virtual tours, recipes, etc. You can use words, photos and videos in a blog that adds engaging and fresh content that conveys your brand personality.
Bootstrap Marketing for Business Owners – 50 proven marketing tips
Enhance your small business toolbox with free or inexpensive marketing options to help your business grow and flourish. This workshop helps you find your voice in the digital world with do-it-yourself tips for promoting your product or service via websites, blogs, videos, events, contests, giveaways, causes, reviews, visitor posts, newsletters, lead or landing pages, and social media platforms. Effectively present your product or service to key media and e-news outlets via press releases, media advisories and public service announcements.
Marketing Tips for Promoting your Business during the Holidays!
What’s your plan for promoting your business during the holiday season? Have you used product demos? Product review videos? How about a behind-the-scenes live stream? Consider creating urgency with a limited-time promo code. What about offering a giveaway, a hashtag challenge or a caption-this-photo contest? Have you heard of a “countdown timer” or a pop-up sale? Join this workshop and discover unique and effective ways to market your business online this holiday season.
Storytelling and the Poetry of Social Media
Our personality is born out of stories, so, storytelling is a natural tool to help build your audience and increase your conversions. Captivate your target market by making emotional connections through storytelling. Visual stories and corporate storytelling can connect the dots and get people to actually read your great content and take action. Share your message in a fresh, new way; not necessarily by writing poetry in your posts but rather by including words that have sounds, that evoke emotions, and connect people on a global scale. This style of short-form inspirational posts grabs more fans because the words are easier to connect with than traditional marketing copy.
Learn to use Meta Business Suite
Meta Business Suite offers a variety of free tools including the ability to schedule content to Facebook and Instagram. It brings together all the tools you need to effectively post, manage, monetize and measure content across your Facebook and Instagram Business pages from one place. It also allows you to see audience insights and actions taken on your posts or videos.
Learn how to create robust, compelling content for social media platforms
Consistent posting to social media platforms, and engaging with other profiles, must be part of your digital marketing strategy. In this workshop, you’ll learn how to create compelling, attention-grabbing content that will inspire and engage your audience. What do you know that your fans don’t? Write about it! What’s new in your business and how will it impact your readers? Tell them! What inspires you? Post about it! We’ll also discuss how to source copyright-free images, how to follow trends, and how to be an excellent storyteller!
How to Write Press Releases that Get Attention
All businesses and brands have a newsworthy story that can capture the media’s attention. If you don’t tell them your story, who will? A press release is an ideal way to reach reporters and editors at magazines and newspapers who are on the lookout for interesting stories to write about. Learn how to write a press release that will get your product, service, cause, event, or idea the attention it deserves. We’ll also discuss how and where to distribute your press release. If there’s time, I’ll give a brief description of Media Advisories and Public Service Announcements
Create Eye-Catching Images for Social Media with Canva and make your Posts Pop!
Canva is a free program that allows you to create striking social media posts fans, followers and friends will rave over! You’ll learn to design stunning, one-of-a-kind images to include with your content. Each design takes five to 10 minutes to create. Include attention-grabbing images and graphics with your content as it’s a sure way to increase your online visibility. Your designs can then be shared on all of your social platforms, your blogs, newsletter and website. No design experience is needed.
Twitter Time! Join the Twitter Revolution!
Twitter is a microblogging site that limits posts to 280 characters. Twitter allows you to share your thoughts and actions real time. News breaks faster on Twitter than anywhere else online. You’ll learn to tweet using hashtags, links, photos and video images. You’ll discover how to follow people, how to tweet, re-tweet, like and love tweets and more. Twitter is super easy to use on a mobile device or a laptop and with its easy-to-use software; you’ll soon be tweeting along with the Twitterverse!
Learn how to use Instagram to Boost your Business
Instagram revolutionized social media with their engaging and fun-to-use platform that allows photos, videos, stories, reels and even Instagram TV. Learn a few tips for effectively using this easy-to-use mobile platform with its colorful and unique filters, special effects, links, mentions, emojis, tags, hashtags and advertising tools. You can even create reels with text overlay or your own voice speaking! We’ll briefly discuss Meta Business Suite’s time-saving scheduling tool to post to Instagram and Facebook simultaneously. This beginning workshop is ideal for companies new to Instagram.
How to Create an Informative Newsletter
Among the obstacles a business confronts is finding a cost-efficient way to market its brand to a wider audience. That’s where email marketing comes in. An effective email marketing plan is key to promoting and growing your business, making authentic connections with your customers, and potentially increasing revenue. There are many program options to choose from but all offer “drag-and-drop” templates that make it easy to design beautiful, personalized and meaningful email campaigns. These targeted campaigns have the potential to direct traffic back to your store and generate more sales. We’ll also discuss what content to include in your newsletters and how often to send them.
Get on the Map with Google Business Profile!
Google Business Profile was created to help local business owners be found in Google searches and on Google Maps. Whether you’ve claimed your Google Business Profile or not, this workshop will help you understand how to optimize your online presence which will increase your likelihood of having your website’s pages or posts be found by search engines. It’s free and easy to use and helps you manage your brand, online presence, photos, maps, Google reviews, and more. This is more than just a free listing and a dot on a map; posting to GBP and sharing content, photos and videos will increase the likelihood your business will be found when someone conducts an online search. This is the same platform you’ll use to ask for Google Reviews (which are golden). GBP also provides analytics to help you understand if what you’re doing is working or if you should pivot your marketing strategy. Join today and get found on Google Search and Google Maps.
Captivating Content Creation for Websites that Convert!
What does your website say about your company? Is your branding consistent? What’s the message on each page? Are you using calls to action? Do you have a newsletter sign-up, a lead magnet, a way to capture contact info? Are your social icons included? Is there an obvious way to reach you? Is there rich content on every single page? Are you using customized graphics? Featured images? Is your site search engine optimized? We’ll find the “gaps” in your website and discuss ways to “fix” them.
What are the Most Effective Ways to Stand Out on LinkedIn?
LinkedIn is no longer “just” about networking for jobs. It’s an incredibly savvy platform that allows you to brand yourself, give and receive recommendations and endorsements, and make authentic connections with colleagues and like-minded others. By far, one of the biggest reasons for using LinkedIn are the benefits that publishing articles and posting updates to your profile can bring. Posting updates and articles is an effective way to voice your opinion, enhance your credibility or simply let your connections know about upcoming events.
Social Media Training Workshops will help your business grow! Training workshops are held online via Zoom. Each workshop is $90 for 90 minutes and I’ll bill you via PayPal. There are no refunds as I set aside this time specifically for you. Call me or use my contact form to send me an email and let me know what days and times you’re available. I look forward to working with you. Jules
Jules Marie | Certified Social Media Manager | Call me! 303-478-7863
