How do I create a Facebook Ad or Meta Ad?

Create a Facebook Ad for your Facebook business page and the potential for your business to grow will increase. I’ve had a Facebook business page for 12 years and every time I run a Facebook or Meta ad, I get results. The results might be visits to my websites, leads the ad generated, messenger conversations and so much more.

To create a Facebook ad, you’ll begin on your business page and to get started, you’ll need to decide what the objective of your ad is. Do you want more website visitors, leads, Facebook fans or what results do you want to achieve?

What is my Marketing Objective for a Facebook Ad? Remember, Meta owns Facebook, Instagram, Threads and Edits.

Facebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they see your ads. First, choose from one of three objectives: Awareness, Consideration, or Conversion.

Awareness: Awareness ads have the objective of increasing impressions and reach, which generates interest in your product or service. Use high-quality creatives such as infographics, 15-second videos and custom images to reach these goals. The content should be immediately consumable in-platform. A link can be included but only as a secondary focus.

• Brand awareness: Show ads to people most likely to pay attention. Good for helping people discover your brand.
• Local awareness: Encourages discovery of your local business.
• Reach: Show your ad to the maximum number of people in your audience. People will be less likely to see repeats of the same ad. Good for reaching the maximum number of people.

Create a Facebook ad focused on Consideration: Objectives that get people to start thinking about your business and look for more information about it. After achieving awareness of your brand, these ads can be used to encourage customers to look further into considering your product. These ads should be informative and product focused.

Consideration ad objectives are to increase clicks, engagement, video views, messages, app installs, lead generation and traffic.

Create consideration ads with info about the product. Images and video-based ads should link to the site for more info. Use top-performing content that encourages consumers to choose your product. The ad should also include a CTA—learn more, subscribe, get started, etc.

• Traffic: Increase the number of visits to your website, app or Messenger.  The traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that offer:
• App installs: Send people to an app store to download your app. For mobile campaigns only.
• Engagement: Get more people to see your posts and events. This lets you promote actions on Facebook and Instagram like shares, reactions and event responses. With engagement as your objective, you can:
  • Boost your posts (Post engagement)
  • Promote your Page (Page likes)
  • Get people to claim an offer on your Page (Offer claims)
  • Raise attendance for an event on your Page (Event responses)
• Video views: Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.
• Lead generation: Collect lead information, such as email addresses, from people interested in your brand. Ads open in-app forms designed to work on mobile devices. Good for finding potential customers.
• Messages: Get more people to have direct conversations with your business to generate leads, drive transactions, answer questions or offer support on Messenger or WhatsApp

Create a Facebook ad focused on Conversions: The final objective is to reach the level where customers are willing to convert or make the sale. Conversion ads are for customers who are far into the buying process. To encourage the consumer to complete the sale, the messaging would be focused on pricing and promotion.

Conversion ad objectives are to increase conversions, sales or store visits.

Create a Facebook ad focused on conversions: sign-up, book now, buy.

Objectives that encourage people interested in your business to purchase or use your product or service.

• Conversions: Show your ads to people most likely to take valuable actions, like buying something on your website or app. Requires a FB pixel or app event. Good for online sales, sign-ups and more.
• Catalog Sales: Turn your catalog into ads that can use dynamic features to show people items they’re more likely to want.
• Store traffic: Promote physical business to people nearby. Ads include features to help people find their closest store. Choose the “Reach Objective” if you only have one store.

Create a Facebook ad in one of these formats: 

• Video Ad and Objectives: This should deliver one single message that is easily digested by the audience. 15 seconds or less
• Photo ad and Objectives: should be one image with a CTA and a link
• Slideshow Ads: Use a minimum of 3 images or up to 10 images or a video.
• Carousel Ads: Showcase 2 or more images and videos with different headlines.
• Instant Experience ads: Full-screen ad experiences are immersive and interactive. Hosted on FB, not on your website.
• Dynamic Product ads: These are great for remarketing. They allow you to promote products to those who have already expressed interest on other platforms. (similar to a lookalike ad) Typically used for catalog sales
• Lead Form ads: These ads direct people to a form they can fill out for more info.
• Event ads
• Messenger Ads
• Stories Ads

My affordable coaching sessions are the ideal way to collaborate on creating an ad or a series of ads that will boost views, engagement, impressions and perhaps sales of your product or service. Contact me anytime.