How to Optimize a LinkedIn Profile to Attract Career and Business Opportunities A well-optimized LinkedIn profile can significantly increase professional visibility, networking opportunities, and career growth. LinkedIn is no longer just an online résumé. It is one of the most powerful platforms for professional networking, job discovery, and personal branding. Recruiters, hiring managers, journalists, potential
How to Create a Free Blog on WordPress (Step-by-Step Guide for Beginners) I started my first blog on WordPress and have been using it for over 12 years, and it’s free, free, free. I chose the free version, not the trial, because I was unsure if I was going to have the time to maintain
Finding copyright-free photos and videos to use in your digital marketing can be challenging! Searching on Google for photos, videos or images is not a good idea as the majority of what you’ll find will have copyrights, so don’t go there! Typically, photos with a copyright will appear with a watermark or logo of some
Promote your book with social media tools and share your work and your words with the world! There are dozens of ways to promote your book online. Here are a few tips that might help you narrow down what to focus on. Website Each page on your website needs to focus on what a reader
Create a Facebook Ad for your Facebook business page and the potential for your business to grow will increase.
It’s time to begin planning holiday marketing ideas for your business. Plan to showcase your brand. These holiday marketing ideas will help you celebrate your brand in a meaningful way. Nearly 40% of people begin holiday shopping in the summer! So, let’s put the sizzle on your marketing strategy. This might sound old-school, but I
Blogging is an amazing way to drive traffic to your website and improve your SEO. The more you blog, the more content the search engines have to crawl and index. A blog with useful content shows your audience and customers that you are a trusted source and is an ideal way to start conversations.
Improve your local SEO with Google Business Profile! Google continues to be the biggest driver of local SEO success. Google My Business changed its brand name to Google Business Profile in November 2021 and it’s one of my favorite social platforms to use. Why? After nearly 10 years in this business, I find that my
Press releases follow a standard templated form that informs the media of a unique story about your brand, product or service.
