Helpful Website Tips

Use these helpful website tips and be assured that visitors to your site will know exactly what you are offering.

I’ve reviewed hundreds of websites for clients. The most significant problem I see is a lack of clarity about exactly what it is you’re selling. Be clear and concise, not cute and clever. Make every word matter. Avoid AI tools and strive to make an emotional connection with potential clients. Clearly explain your product or service and what solution you offer to a client’s “problem”.

Think of the opening content on your website’s homepage as your brand bio – or your 15-second elevator pitch. Stats indicate that you only have about four seconds to make an impression on visitors to your site.

Here’s my brand bio, and I believe these two sentences clearly let site visitors know what I offer.

As a certified digital marketing strategist, I analyze business websites and social profiles to identify and fix gaps in a client’s marketing strategy. When filled, these gaps will help your ideal client find you online, improving your engagement, impressions, and conversions.

Your Brand is Part of your Website!

To create your brand bio: answer these helpful homepage tips and questions first and then construct a one-sentence statement on your home page.

• What do you sell? (I’m a digital marketing strategist.)
• How does it solve your client’s problem? (I find problems.)
• Who exactly is your product targeted toward? (businesses)
• Why should they work with you (or who are you)? (I’m certified and have years of experience.)
• What are the benefits of working with you? (Engagement and conversions will improve.)
• How do they reach you? (By tapping the call-to-action button)

The clearer you make this statement, the more likely you will reach your ideal client. Don’t some of your favorite brands have a personality you like and don’t come across as an AI robot? Be unique, stand out, be honest, be relatable, and be honest and transparent. Be clear and concise, not cute and clever, and above all, strive to make an emotional connection.

I reviewed a website recently that didn’t have any call-to-action buttons. That results in a high “bounce rate,” meaning people who visit your page, don’t see what they’re looking for, and “bounce” off.

Using these helpful website tips ensures your ideal client is likely to find you and will also improve your search ranking.

Now that you’ve fine-tuned the front end of your website, let’s get to work on search engine optimization (SEO) on the back end of your site.

Contact me at this link or call me (Jules) anytime, at 303-478-7863, to schedule an appointment to tune up your website