Begin using my bootstrap marketing tips today!

SOCIAL MEDIA

1. Create a robust social media strategy; have an actual plan!
2. Create a content calendar and use it!
3. Follow your strategy, consistently!

GOOGLE

4. Use Google my Business. Keep it updated and post regularly.
   1. Get started here. https://tinyurl.com/yys534sg
   2. You don’t get fans and followers on GMB. Rather you feed the search engines keywords.
5. Buy Google Ads and create a dynamic ad campaign.
6. Install Google Analytics (code) on your website and target your specific audience.

MEDIA (Magazines, Newspapers, Radio, TV, Online)

7. Promote your business with a press release to local, regional, national media.
   1. Read my blog for what a press release should look like.
      1. https://www.33words.us/press-release/
   2. Ask yourself: What are we doing that’s remarkable?
   3. Add a “press” tab to your website menu bar and post your press releases there.
8. Compliment your PR by writing a Blog Post with similar content.
9. Consider distributing your PR via online Press Release Distribution Sites
   1. https://www.33words.us/online-press-release-distribution-sites/
10. Take advantage of TV news “tip lines” with compelling news.
    1. http://www.9news.com/about/contact-us
11. Take advantage of posting “Pitches” to online communities.
    1. Pitch your business by visiting DailyCamera.com/submit. Click on “Submit Business” under the 15-Second Pitches category.
12. Use free local calendar listings to promote your events.
    1. Boulder Weekly https://www.boulderweekly.com/events/#!/
13. Send a media advisory to invite media to your “special” event.
    1. https://www.33words.us/how-to-write-a-media-advisory/

Non-profits: Send Public Service Announcements to radio stations.

WEBSITE

14. Use WordPress! It’s the gold standard for web pages.
15. When I visit your website, will I see a Call-to-Action button, or two or three?
16. Is it clear to a visitor what your website is about and what you’re offering?
17. Branding, branding, branding. Be consistent with logo, colors, fonts, messaging.
18. Install an SEO plug-in on your site and go for the green! (I use Yoast SEO)
    1. SEO plug-ins remind you to add SEO to your pages and posts. Add keyword phrases, rich content, featured images, headlines, descriptions, inbound and outbound links to index in the search engines.
19. Add a newsletter sign-up offering a freebie in exchange for contact info.
20. Add unique Lead or Landing Pages to Capture email addresses.
    1. Lead gathering pop-ups are normally handled by an email marketing provider (like MailChimp or Constant Contact) or a landing page service like Leadpages. You develop the pop-up and they provide a block of code to copy onto the website where you would like the form to pop up.
    2. Great example: www.onehungrybunny.com
21. Add an awesome BLOG or VLOG to your website.
    1. Example: 33Words.us/blog
22. Use Movement in Posts. GIF’s, FB Live, IG Live, YouTube, Vimeo
    1. http://makeagif.com/
23. Create a video channel on YouTube or Vimeo and use it!

FACEBOOK BUSINESS PAGES

24. Add a call-to-action button.
25. Brand! Cover, profile, logo.
26. Review SETTINGS options.
27. Use a scheduling calendar to help you diversify your posts.
28. Write Facebook posts with clear images, compelling content and a clean URL.
29. Be engaging and engage back. You’re “rated” on responsiveness.
30. Use hashtags. What are those or why should I use them?
31. TAG clients/fans/vendors/partners on your FB page.
    1. Tags are not hashtags
       1. @JulesMarie versus #JulesMarie or @33words vs. #33words
    2. Create a Demographic Audience on FB before you boost or create an ad.
       1. Example: Open business page. Click Ad Center on White Menu Bar. Then click Audiences and Create several audiences.
    3. Use Facebook Groups.
    4. Create Facebook Events.
    5. Add “Services” and “Shop” to your FB page.
    6. Install an Instagram tab, a newsletter tab, a YouTube tab, etc., directly to your FB page.
    7. Install the Facebook pixel on your website after your 1^st ad is created.
    8. Offer a giveaway/contest.
    9. Ask for visitor reviews on FB and Google My Business.
    10. Monitor Facebook Insights.

TWITTER

41. Twitter is a microblogging site using a max of 280 characters.
42. News breaks faster on Twitter than anywhere else online.
43. Use hashtags.
44. Tweet daily or multiple times daily.
45. Explore hashtags and Tweet on Twitter trends to increase visibility.
    1. It’s my opinion that Twitter works best when you have a TON of news to constantly share. Most of my clients have not seen any conversion ($ money spent) from Twitter.

PINTEREST

46. Build Pinterest boards that relate to your business as well as a dozen others about products/services/events/food/fashions you like.
47. Use hashtags to categorize your work.
48. Promote your Pins with Ads and monitor analytics.
49. Add the Pin-It button to your toolbar to easily curate content.
    1. https://tinyurl.com/yydj5yfv

INSTAGRAM

50. Use Instagram only for the highest-quality photos.
51. Have fun with the Filters and make your work stand out!
52. https://www.instagram.com/explore/ for Ideas.
53. Use copyright-free images; check Pixabay, FreePik, UnSplash
    1. https://www.33words.us/where-to-find-free-images/

LINKEDIN

54. Use a LinkedIn Company (or personal) page and post business-related news. Use the “update” feature or write an article with their publishing tools.

MORE AWESOME TIPS

55. Learn to use a simple graphic design program like CANVA to customize and copyright designs.
56. Use a social media scheduling tool like Hootsuite and save hours of work!
    1. https://hootsuite.com/plans/free-offerings
57. Monetize your blog with affiliate links, ads, etc.
    1. 30 ways your website- can earn you money
58. Optimize your Email Signature Line with links to social platforms.
59. Use TinyURL.com or Bitly.com to shrink links.

Begin using these Bootstrap Marketing Tips with Jules Marie today as your go-to way to get noticed online without spending a ton of money. If you need help with any of my tips, please schedule a call with me! 303-478-7863 or ecowriter@yahoo.com

Follow me everywhere! My FB posts always offer helpful tips.

www.33Words.us

www.Facebook.com/33words

www.LinkedIn/In/JulesMarie